Apple confirms it’s discontinuing its iMac Pro lineupDPR 9 March, 2021Apple has confirmed it will be discontinuing its iMac Pro lineup.On Friday, March 5, Mac Rumors noticed Apple had added a ‘while supplies last’ notice to its iMac Pro product page and removed all optional upgrade options. In the past, Apple has done this in advance of a product or product line is being discontinued.Mac Rumors then published a follow-up article yesterday, March 6, to say it’s since confirmed with Apple the iMac Pro lineup will no longer be available once the current supply runs out. Mac Rumors didn’t specifically quote the Apple representative it spoke with, but did have the following to say regarding the rationale for this discontinuation:‘Apple says the latest 27-inch iMac introduced in August is the preferred choice for the vast majority of pro iMac users, and said customers who need even more performance and expandability can choose the Mac Pro.’The 27″ iMac Pro was first released back in December 2017 and was meant to be a more powerful version of Apple’s longstanding iMac line. Since its release, the iMac Pro line has been a popular choice for creative professionals, due to its all-in-one design that matched impressive specifications with a high-quality display. The last iMac update was introduced in August 2020 and featured a 5K display, with up to a 10-core 10th-generation Intel Core i9 processor, up to 8TB of storage, up to an AMD Radeon Pro 5700 XT GPU and the option to upgrade to a 10 Gigabit Ethernet port.Going forward, it sounds as though users will have the option to go with Apple’s standard iMac lineup or upgrade to the more powerful and modular Mac Pro if the iMac options don’t cut it. Apple is expected to announce new iMacs — and potentially a new Mac Pro — powered by its own chipsets after dropping Intel and releasing its M1-powered Mac Mini, MacBook Air and 13” MacBook Pro computers back in November.