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GTA Online’s Success Surprised Its Own Devs

GTA Online‘s success story is one for the history books. Both GTA V and its online component have broken records when it comes to sales and player base, which is something GTA Online’s design director admitted in a new interview that the team hadn’t even dreamed of.

No one thought GTA Online would be popular 10 years on

“When we started out, I don’t think we could have ever dreamed we’d still be going 10 years on,” Rockstar North design director Scott Butchard told GamesRadar. “The success of GTA Online is nothing we ever expected.”

GTA Online was a brand-new experiment for Rockstar Games, who had a history of producing single-player crime hits. Butchard says that when the team started working on the online game, which was originally packaged with GTA V, the developers were still “finding their feet.”

It was the heists that really helped GTA Online take off. 10 years later, its community is stronger than ever.

Butchard says Rockstar’s goal is to continue releasing free updates for players, making GTA Online accessible to everyone – whether playing solo or with a group of players. “It’s super important to us that players find new ways to connect with each other – whether through events we create or by us providing the tools for them to create their own moments,” he added.

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