Sony gets another exclusive equipment partnership with Canada’s largest news organization, The Canadian PressDPR 1 February, 2022Photo by Raysonho @ Open Grid Scheduler / Grid Engine, used under CC0The Canadian Press, Canada’s largest news organization, has announced it will be exclusively partnering with Sony to help outfit all of its journalists with Sony cameras and lenses.The Canadian Press is home to more than 180 journalists, who work together to ‘produce real-time, bilingual multimedia news published by major digital, broadcast and print media.’ The company’s partnership with Sony will see all of its photojournalists and videographers ‘use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.’This is the third major exclusive deal Sony has snagged over the past year, with 2021 seeing both the Associated Press and the USA Today Network/Gannett, partner with Sony to provide its visual journalists with Sony’s mirrorless cameras and lenses.The Canadian Press says it’s already working on getting Sony gear into the hands of its photographers and videographers and will continue its distribution plan throughout ‘early 2022.’Press release:The Canadian Press Makes Sony Electronics its Exclusive Provider for Imaging ProductsCanada’s Largest News Organization will outfit all journalists with Sony cameras and lensesTORONTO, CANADA – January 31, 2022 – Sony Electronics, a global imaging leader, and The Canadian Press, Canada’s trusted national news agency, announced today that Sony would be the exclusive imaging products provider for the media company.With more than 180 journalists, The Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers at The Canadian Press will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.“We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales. “The journalists at The Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling.”“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution planned throughout early 2022.